High-quality content for the SMSF and financial services sectors

Benchmark Media, established in 2013, is a publishing house focused on two areas of Australia’s dynamic financial services industry: the self-managed superannuation fund sector and the broader retail market, including financial advice, funds management, risk insurance and retirement savings.

Our publications

  • laptop and phone displaying self managed super website

    selfmanagedsuper was launched in 2013 and is aimed at practitioners servicing SMSF clients, including financial advisers, accountants, lawyers, auditors, technical specialists, administrators and fund managers.

  •  laptop and phone displaying smstrusteenews website

    smstrusteenews was introduced to the consumer market in 2014 to provide the 1 million-plus SMSF members with editorial content specifically tailored for their needs. The publication is the only one of its kind designed to cater purely for the information relevant to SMSF trustees.

  • laptop and phone displaying financial observer website

    financialobserver was launched in 2013 and is a masthead with a complete commitment to providing video content and industry-leading events for the retail financial services sector.

Events

Benchmark Media regularly hosts events, industry awards and professional development programs aimed at both practitioners and trustees enabling them to add real value for their SMSF clients and members.

SMSF_PROF_DAY_cropped.jpg
 

Why advertise with us?

  • Targeted and focused

    Reach key industry executives, business owners, advisers and influencers.

  • Daily and first to market

    Our daily newsletter hits subscribers’ inboxes on the day the news happens, not the next morning.

  • Multi-platform

    An integrated platform allows users to engage and connect with your business through multiple touchpoints.

  • Quality in-depth journalism

    Engage with your audience alongside superior content generated by the industry’s most respected and experienced journalists.

  • Tailored events

    Editorial and video content backed by regular events aimed at practitioners and trustees.

  • Trustees access

    smstrusteenews is the only publication in the market designed purely for SMSF trustees.

 

Our team

Benchmark Media is led by Darin Tyson-Chan, who has extensive experience covering all facets of the industry and was the first journalist in Australia dedicated to the self-managed superannuation fund sector. He was also the inaugural winner of the SMSF Association Trade Journalist of the Year Award.

  • Darin Tyson-Chan

    FOUNDER & PUBLISHER

  • Taras Misko

    SUB-EDITOR

  • Jason Spits

    SENIOR JOURNALIST

  • Todd Wills

    JOURNALIST

  • Cynthia O'Young headshot

    Cynthia O'Young

    HEAD OF EVENTS AND CORPORATE PARTNERSHIPS

  • Vicky Zhao

    EVENTS AND MARKETING MANAGER